The Vinod & Saryu Doshi Foundation took up a unique initiative to provide the Umeed beneficiaries of Apne Aap Women's Collective (AAWC), one of the Foundation's NGO partner working with women in brothel based prostitution, with alternate skills to empower them to leave prostitution permanently.
After having looked into the needs and requirements of the community, AAWC through its outreach workers spread word of training women in a hair, beauty and spa program, wherein 21 women enrolled for the pilot course that was to be conducted at AAWC's center for one hour for 3 days a week, for 3 months. As a part of the program a soft-skills training was also organised in association with the Image Consulting Business Institute. The training taught the beneficiaries about basic grooming, ways to introduce themselves and interact in public forums as well as Financial management. The beneficiaries were delighted to learn these new concepts and were more confident and motivated at the end of the training.